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it\'s a mason jar. it\'s a cocktail shaker. it\'s a hit!

by:Xianke     2020-06-12
Their cobbler. -
Spherical Mason jar with custom lid, convert it into cocktail mixer--
Launched in the West Elm store in last November, the first few thousand orders sold out in just three weeks.
By January, sales of shaker online and through West Elm stores had reached $250,000.
The contract requires retailers to carry Mason\'s rocking bed through at least the end of this year.
\"This is an amazing year --and-a-
Half for us . \" Said Prum.
In last January, friends conceived and designed the Mason rocking bed for the first time.
In July, they reached out to the crowdfunding site, Kickstarter, and raised $5,000 in start-up funds for the initial supply of manufacturing parts and the production of shakers.
Prum, 27, and Willams, 28, passed the target, raising $74,738 from nearly 2,000 investors in a month.
\"We were shocked,\" Prum said . \"
\"It gives us a good idea. People like our invention.
Related story: 89-year-
It\'s not their first time to start a business.
Williams studied economics but was passionate about food and cocktails. He took a year off from the University of Virginia and studied at a culinary college in Italy.
Upon returning, he and Prum, a political and sociological major, set up a catering and cocktail company to fund their university lifestyle.
\"Josh is the driving force behind it, but we all cook,\" Prum said . \".
\"He found catering for us for local barbecues, corporate holiday parties and private events.
\"During these activities, the students found that the jars worked well in the preparation of their unique cocktail mixture.
\"Mason jars are good containers for this work and you can find them anywhere,\" Prum said . \".
After graduation, Willams moved to New York and started working in the bank.
Prum, who plays a professional paintball, was hired as a sales representative on Long Island.
The company that designs paintball products.
There, he developed a talent for product design and invention.
Despite their new busy career, Prum often thinks of his fun adventures with his best friends in college, and a few other things ---
They ordered drinks temporarily.
He began to figure out how to use his product design skills to improve their university-
Mason cocktail shake
\"I made a dozen adjustments before I found what I liked,\" he said . \".
Related story: Made in America.
Prum and Williams are happy with the final prototype in the US, they created W & P Design in Brooklyn-
The product design company of, and launched the Mason Sharker project on Kickstarter.
Prum is a full time managing partner while Williams still has banking but is a product development and business strategy consultant.
On November, W & P reached an agreement with West Elm, a premium home products chain, to sell Mason Shaker as an exclusive holiday product in the United StatesS.
Stores in online and catalog.
\"We hit a home run with our first product,\" Prum said . \".
This led him to rethink their business strategy: \"We have to think about products that are bigger than products . \"
They are now designing a range of bar products inspired by their love for \"retro Southern aesthetics and industrial attitudes.
\"They\'re still working on a cocktail recipe.
Prum expects Mason vibrators and their other products to achieve \"several million dollars\" sales by the end of this year.
The company has made a profit but is still in the startup mode, Prum said.
\"So we are diversifying and developing our products, and we haven\'t taken any money from that.
\"We will put it back in the company,\" he said . \".
\"We want to live long.
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